The RECICLOS project was presented to the media, in the plenary hall of the Consell Comarcal del Pla de l’Estany (Banyoles, Catalonia). The purpose of the call was to explain the RECICLOS pilot, whose objective is to increase the rate of recycling of the containers of the Pla de l’Estany Region, which currently stands at 37.4% (slightly lower than the Catalan average, which is 40%).
“We want to motivate the citizen to see that recycling is a commitment but also an opportunity”
We want all the packaging we use every day to have a new life and do not end up degrading the environment. That’s why Reciclos recognizes families who follow a correct recycling process with a “Reciclo” (the virtual currency of RECICLOS). Every time participants throw their packagings into the yellow container and register it with Reciclos, the user wins and everybody win!
Through the innovative mobile application, every time users bring the packagings to the yellow Reciclos’ garbage bag, they will receive a recognition. In order to stimulate the commitment with recycling, a virtual currency, the RECICLOS, will be received by users who recycle correctly. This currency can be exchanged for a series of rewards: from contributions to NGOs, to lottery participation. Rewarding well-done work!
THE REGION: El Pla de l’Estany (Catalonia)
The Council of the Pla de l’Estany is the public entity that has supported the RECICLOS project. A public entity that supports innovation and technology giving more life to the territory. Reciclos is the 1st international experience that tests waste management and the recycling of the future.