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The Green Adventure : Gamification to promote sustainability education

The Green Adventure is an interactive gamification experience in PortAventura that combines blockchain technology and sustainability. This project offers an educational gymkhana in which visitors, especially young audiences, learn about the Sustainable Development Goals (SDGs) by answering interactive questions. Participants accumulate points to advance, win prizes and enjoy a fun and educational experience, while blockchain technology ensures that prizes are distributed transparently and efficiently through smart contracts.

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Date

2024

What have we done?

Innovative gamified gymkhana that combines sustainability, blockchain and fun in PortAventura.

 

Technology

Blockchain, Gamification, QR Codes
The Green Adventure

The Green Adventure Challenge

 
PortAventura was looking for a way to bring sustainability to its younger audience without compromising the entertainment experience for young visitors. The challenge was to make sustainability engaging and participatory, and one that could be easily combined with the entertainment of the attractions.

What solution is required?

Visitors access the gymkhana through a webapp. Once organized in groups, they must complete the 15 tests distributed throughout the park. Some of these tests require scanning a QR code located in a specific area of the park, while others are available for free.

Before attempting each test, participants read an explanatory text, designed to provide clear and educational information about sustainability. After the reading, the quizzes may include puzzles, multiple choice questions, picture taking, among other interactive activities.

At the end of the game, participants have the opportunity to win prizes. Halfway through the course, they are also eligible for additional prizes by spinning a roulette wheel, which randomly determines whether they get a reward.

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Functionalities of The Green Adventure

Participation and Gamification

Visitors earn points for each question answered correctly and it is possible to generate a ranking to reward the top scorers with extra points.

Raffles

Using smartcontracts (blockchain technology), draws are executed in a secure and audited manner, without the need for a notary.

Geolocation and data

The project allows to obtain data on the learning process as well as the order in which the tests are performed, all of which are important data for the evolution of the webapp.
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Partners and Next Steps

The Green Adventure project has been developed in collaboration with PortAventura and Blue Circular Innovation, the spin-off of Blue Room Innovation specialized in technological solutions for sustainability. After the initial phase, the next proposed steps are the implementation of new gamification dynamics and the opening to other audiences.

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