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Blue Room Innovation by Denisa Gibovic


Talking about the Blue Room Innovation concept…

Blue Room Innovation is a unique innovation ecosystem which brings together established companies to help other ones to do more business, update technology, or get funding. We go on- and offline to do so.


In this Blue world we organize events and meetings, connect people and ideas which lead to completely new projects. It is not about “feeling blue”, but moved, inspired…


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The concept of Blue Room is inspired by The Blue Room (French: La chambre bleue) a 1901 work by Picasso painted with a different painting hidden under.
Precisely this is our metaphor of innovation!
– In order to create something new, we need to connect with works of past moments and enrich them with new knowledge.
– To innovate means to create.
– This is the blue emotion and a space called Blue Room.


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The creation needs inspiration and I believe that the environment in which we work and create is key for this purpose. Palamós for instance, a small fisher village of Costa Brava, is one of the rare places in Europe (I dare to say in the world) where the blue emotion has its perfect room for innovation.

Denisa Gibovic explains her experencies 

“Exactly this happened to Open-Innovation-Denisa-Gibovicme in 2004 as I first discovered Palamós coming from Vienna leaving behind several years of professional experience in collaborative, innovative, European and national projects. I spent way a lot of time in grey, urban meeting rooms, and always wondered whether the rooms could also be Blue like the Mediterranean Sea, which offers way more than sun and beach holidays. And I was right!

Today I think, world might turn quite Blue following the idea of romanticism (still). A blue flower (German: Blaue Blume) was a central symbol of inspiration for the Romanticism movement, and remains an enduring motif in Western art today. It stands for desire, love, and the metaphysical striving for the infinite and unreachable. It symbolizes hope and the beauty of things.

As a declared lover of literature, arts and open innovation I really believe the concept of Blue is essential for the disruptive innovation and more actual than ever.

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