New headquarters
We’ve arrived in the Middle East
We’ve arrived in the Middle East – ready to make an impact!
Expansion in the Middle East
Blue Room Innovation expands to the Middle East to drive measurable, technology-driven sustainability.
Blue Room Innovation ha inaugurado oficialmente su sede regional para Middle East in Doha (Qatar), marking a strategic milestone in our mission to accelerate sustainable transformation across the region. With active operations already underway in Oman, Saudi Arabia and the United Arab Emirates, We are expanding our technological capabilities to support governments, industries, and cities with localized, results-oriented solutions.
Our expansion allows us to operate closer to our partners and customers, adapting our blockchain, AI, and IoT-based platforms to meet the real needs of each territory. From circular economy systems to automated environmental compliance tools, We provide scalable digital innovation to address critical challenges in urban management, resource efficiency, and ESG accountability.
Blue Room Innovation expands to the Middle East to drive measurable, technology-driven sustainability.
Blue Room Innovation ha inaugurado oficialmente su sede regional para Middle East in Doha (Qatar), marking a strategic milestone in our mission to accelerate sustainable transformation across the region. With active operations already underway in Oman, Saudi Arabia and the United Arab Emirates, We are expanding our technological capabilities to support governments, industries, and cities with localized, results-oriented solutions.
Our expansion allows us to operate closer to our partners and customers, adapting our blockchain, AI, and IoT-based platforms to meet the real needs of each territory. From circular economy systems to automated environmental compliance tools, We provide scalable digital innovation to address critical challenges in urban management, resource efficiency, and ESG accountability.
A Partnership for the Future
Our growth in the Middle East is built on a strategic alliance with ACCIONA, a global leader in sustainable infrastructure, renewable energy, and urban services. This collaboration is carried out specifically with ACCIONA’s Facility Services division, which plays a key role in delivering integrated environmental and operational solutions across the region.
ACCIONA brings unmatched expertise in delivering large-scale, complex projects—including waste management, sustainable construction, and public service operations. Blue Room Innovation complements this with the design and integration of digital layers powered by deep tech, ensuring performance, transparency, and regulatory alignment.
Together, we offer a robust and future-ready proposition that addresses the region’s ambitious agendas in climate action, circularity, and digitalization. With this local presence and strategic backing, we are fully committed to enabling a more efficient, measurable, and sustainable transformation across the MENA region
Our growth in the Middle East is built on a strategic alliance with ACCIONA, a global leader in sustainable infrastructure, renewable energy, and urban services. This collaboration is carried out specifically with ACCIONA’s Facility Services division, which plays a key role in delivering integrated environmental and operational solutions across the region.
ACCIONA brings unmatched expertise in delivering large-scale, complex projects—including waste management, sustainable construction, and public service operations. Blue Room Innovation complements this with the design and integration of digital layers powered by deep tech, ensuring performance, transparency, and regulatory alignment.
Together, we offer a robust and future-ready proposition that addresses the region’s ambitious agendas in climate action, circularity, and digitalization. With this local presence and strategic backing, we are fully committed to enabling a more efficient, measurable, and sustainable transformation across the MENA region
Design and implement digital systems tailored to the regional context, focusing on material traceability, automation of regulatory compliance, and resource management efficiency.
Work directly with governments, cities, and local industries, understanding their specific needs and developing flexible, scalable solutions aligned with their regulatory frameworks.
Move from pilot to real operation, with deployments that go beyond technological experimentation and become platforms that generate measurable and lasting impact.
Digital products with advanced technology
Our value proposition in the Middle East translates into digital products developed with advanced technology, designed to directly address the challenges of sustainability, traceability, and circularity in industrial, urban, and logistical contexts. Among them are WasteTrace, CircularPass and CircularPort, three solutions that reflect the concrete application of our deep tech technology to real-world environmental management scenarios.
Our value proposition in the Middle East translates into digital products developed with advanced technology, designed to directly address the challenges of sustainability, traceability, and circularity in industrial, urban, and logistical contexts. Among them are CircularPass, CircularPort and WasteTrace, three solutions that reflect the concrete application of our deep tech technology to real-world environmental management scenarios.
01
WasteTrace
WasteTrace is a digital solution for the traceability of hospital waste that uses IoT and blockchain to record real-time data, automate ESG reports, and optimize management with transparency, analysis, and gamification.
02
CircularPass
CircularPass is a blockchain platform that creates digital passports with key lifecycle data of products, ensuring traceability, ESG compliance, and preventing greenwashing. It is aimed at sectors where transparency is essential to drive the circular economy.
03
CircularPort
CircularPort is a solution for logistics and industrial environments that digitalizes the traceability of waste and materials, improving efficiency, reducing environmental impact, and ensuring regulatory compliance with a circular economy approach.
Meet the team responsible for leading our office in the Middle East
Denisa Gibovic
CEO & Founder of Blue Room Innovation Qatar
Marc Melús
CBDO Blue Room Innovation Qatar
Conrado Pallares
Business advisor Blue Room Innovation Qatar
Join the sustainable digital transformation in the Middle East
With our presence in Qatar, Oman, and Saudi Arabia, Blue Room Innovation is at the forefront of sustainability and advanced technology. We are committed to helping governments, industries, and cities move towards more sustainable and digital models.
Are you ready to be part of the change?
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