New headquarters
We’ve arrived in the Middle East – ready to make an impact!
We’ve arrived in the Middle East – ready to make an impact!
We've landed in Qatar!
We've landed in Qatar!
Blue Room Innovation opens headquarters in the Middle East to lead sustainable digital transformation in the region.
Our expansion in the Middle East marks a decisive step in our mission to drive sustainability through advanced technology. With the launch of Blue Room Innovation Qatar in june 2025, and active operations in Oman, Saudi Arabia, and the United Arab Emirate, we consolidate a key operational presence in the MENA region.
This local deployment allows us to work directly with governments, industries, and cities, adapting our deep tech solutions to the real needs of each territory. From circular economy platforms to automated environmental compliance systems, we bring digital innovation to the heart of regional challenges
With this regional presence, we emphasize our commitment to sustainability, regulatory compliance, and digital innovation. Our goal: to enable an efficient, measurable, and scalable transition to more sustainable models in a strategic region undergoing transformation.
Blue Room Innovation opens headquarters in the Middle East to lead sustainable digital transformation in the region.
Our expansion in the Middle East marks a decisive step in our mission to drive sustainability through advanced technology. With the launch of Blue Room Innovation Qatar in june 2025, and active operations in Oman, Saudi Arabia, and the United Arab Emirate, we consolidate a key operational presence in the MENA region.
This local deployment allows us to work directly with governments, industries, and cities, adapting our deep tech solutions to the real needs of each territory. From circular economy platforms to automated environmental compliance systems, we bring digital innovation to the heart of regional challenges
With this regional presence, we emphasize our commitment to sustainability, regulatory compliance, and digital innovation. Our goal: to enable an efficient, measurable, and scalable transition to more sustainable models in a strategic region undergoing transformation.
A Partnership for the Future: ACCIONA + Blue Room Innovation
A Partnership for the Future: ACCIONA + Blue Room Innovation
Our expansion in the Middle East is built on a strategic alliance with ACCIONA, one of the most relevant global players in the development of sustainable infrastructure, renewable energy, and environmental solutions. This collaboration strengthens our local execution capability and allows us to jointly tackle sustainable digital transformation, combining technological innovation with operational presence and local knowledge.
While ACCIONA brings its expertise in the implementation of large-scale complex projects — including waste management, sustainable construction, and urban services —, Blue Room Innovation leads the development and integration of digital solutions based on deep tech,such as blockchain, artificial intelligence, and IoT platforms. The combination of both strengths enables us to offer a robust, innovative proposal aligned with the climate and regulatory goals of the MENA region.
In countries like Qatar, Oman, and Saudi Arabia, where ambitious agendas for sustainability, circularity, and digitalization are being promoted, this alliance enables:
Our expansion in the Middle East is built on a strategic alliance with ACCIONA, one of the most relevant global players in the development of sustainable infrastructure, renewable energy, and environmental solutions. This collaboration strengthens our local execution capability and allows us to jointly tackle sustainable digital transformation, combining technological innovation with operational presence and local knowledge.
While ACCIONA brings its expertise in the implementation of large-scale complex projects — including waste management, sustainable construction, and urban services —, Blue Room Innovation leads the development and integration of digital solutions based on deep tech,such as blockchain, artificial intelligence, and IoT platforms. The combination of both strengths enables us to offer a robust, innovative proposal aligned with the climate and regulatory goals of the MENA region.
In countries like Qatar, Oman, and Saudi Arabia, where ambitious agendas for sustainability, circularity, and digitalization are being promoted, this alliance enables:
Design and implement digital systems tailored to the regional context, focusing on material traceability, automation of regulatory compliance, and resource management efficiency.
Work directly with governments, cities, and local industries, understanding their specific needs and developing flexible, scalable solutions aligned with their regulatory frameworks.
Move from pilot to real operation, with deployments that go beyond technological experimentation and become platforms that generate measurable and lasting impact.
Digital products with advanced technology
Digital products with advanced technology
Our value proposition in the Middle East translates into digital products developed with advanced technology, designed to directly address the challenges of sustainability, traceability, and circularity in industrial, urban, and logistical contexts. Among them are WasteTrace, CircularPass and CircularPort, three solutions that reflect the concrete application of our deep tech technology to real-world environmental management scenarios.
Our value proposition in the Middle East translates into digital products developed with advanced technology, designed to directly address the challenges of sustainability, traceability, and circularity in industrial, urban, and logistical contexts. Among them are CircularPass, CircularPort and WasteTrace, three solutions that reflect the concrete application of our deep tech technology to real-world environmental management scenarios.
01
WasteTrace
WasteTrace is a digital solution for the traceability of hospital waste that uses IoT and blockchain to record real-time data, automate ESG reports, and optimize management with transparency, analysis, and gamification.
02
CircularPass
CircularPass is a blockchain platform that creates digital passports with key lifecycle data of products, ensuring traceability, ESG compliance, and preventing greenwashing. It is aimed at sectors where transparency is essential to drive the circular economy.
03
CircularPort
CircularPort is a solution for logistics and industrial environments that digitalizes the traceability of waste and materials, improving efficiency, reducing environmental impact, and ensuring regulatory compliance with a circular economy approach.
Meet the team responsible for leading our office in the Middle East
Meet the team responsible for leading our office in the Middle East
Denisa Gibovic
CEO & Founder of Blue Room Innovation Qatar
Marc Melús
CBDO Blue Room Innovation Qatar
Conrado Pallares
Business advisor Blue Room Innovation Qatar
Join the sustainable digital transformation in the Middle East
With our presence in Qatar, Oman, and Saudi Arabia, Blue Room Innovation is at the forefront of sustainability and advanced technology. We are committed to helping governments, industries, and cities move towards more sustainable and digital models.
Are you ready to be part of the change?
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